Our mission is to engage everyone - the majority, in activities which not only benefit the individuals who participate directly but also the wider community. We show the value of what they have achieved in a range of media which is meaningful to them. We work with ordinary people, doing ordinary things but achieving extraordinary results. We promote positive images of people working together for the benefit of everyone. Our work is viewed as innovative in a recent evaluation study, "the strength of the project, as identified by all parties, is the combination of high quality youth engagement with high quality programming." 

 

 

Thursday 17th May, 2012
  • surprise

    Innovation and engagement

    Our flexible people first model of engagement takes people from all backgrounds and with a wide range of differing needs on journeys which build their confidence; there is no selection process to take part, so there is no labelling of people according to need. 

  • A special approach to engagement

    We work with broadcasters, public and voluntary sector partners and the general public to create and deliver projects which have tangible and meaningful benefits to all concerned.

    Built on our relationship with ITV Regional News, the Trust has developed a…

  • Individuals

    We offer individuals the opportunity to participate in initiatives which have a direct benefit to them as well as the wider community. You will see our campaigns on TV or online, hear them on the radio or read about them in the press.

    If you want to part…

  • Private Sector

    Coming soon

  • Public Sector

    Our work with public sector organisations can be groundbreaking. We can engage large numbers of ‘hard to reach’ people very quickly. These people are often not already in touch with services that could make a difference to them.

  • Voluntary Sector

    We work with many voluntary sector organisations as we put together a project or campaign. Sometimes we need to make personal referrals for expert help, for example if we are doing something on saving money and someone needs some help sorting out their debts, or we…

  • Broadcasters

    In exchange for editorial airtime we offer free content to showcase a project with a view to recruiting the audience to take part. We are the only charity in the UK to have regular editorial time in ITV Regional News programmes (this is linked to specific projects)…

A special approach to engagement

We work with broadcasters, public and voluntary sector partners and the general public to create and deliver projects which have…read more

Individuals

We offer individuals the opportunity to participate in initiatives which have a direct benefit to them as well as the wider comm…read more

Private Sector

Coming soon read more

Public Sector

Our work with public sector organisations can be groundbreaking. We can engage large numbers of ‘hard to reach’ peop…read more

Voluntary Sector

We work with many voluntary sector organisations as we put together a project or campaign. Sometimes we need to make personal re…read more

Broadcasters

In exchange for editorial airtime we offer free content to showcase a project with a view to recruiting the audience to take par…read more